Formed in 2003, ASHEEP (Association for Sheep Husbandry, Excellence, Evaluation and Production) was set up by producers to raise productions standards and profitability, and to proactively address issues arising in the livestock industry. 

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ASHEEP has since expanded to incorporate cattle in our focus with a dedicated Cattle Committee. In 2023, the organisation renamed to ASHEEP & BEEF to reflect this broadened focus.

ASHEEP & BEEF is member-based and works to extend relevant information to livestock producers through demonstration sites, field days, newsletters, social media and workshops. Memberships from the Esperance region and beyond are welcomed.